Public Opinion Prize

• Public Opinion Audit (to bring Becel’s concept understanding to its diverse public).
• Creation of CIB - Center of Information Becel – (answering consumers and doctors; direct-mailing).
• Presence in medical events and fairs (setting up kiosks, giving out flyers, and taste-tests).
• Creation and production of brochures (process of making Becel’s margarine and menu ideas).
• Press relations (news release; factory visits; press conferences).

tool, opening sales channels, with consistent growth and strengthening brand concept.