Becel Van Den Bergh Project
Public Opinion Prize
- Public Opinion Audit (to bring Becel’s concept understanding to its diverse public).
- Creation of CIB - Center of Information Becel – (answering consumers and doctors; direct-mailing).
- Presence in medical events and fairs (setting up kiosks, giving out flyers, and taste-tests).
- Creation and production of brochures (process of making Becel’s margarine and menu ideas).
- Press relations (news release; factory visits; press conferences).
tool, opening sales channels, with consistent growth and strengthening brand concept.